Piece developed by the villageh. features film for TV, print media, DOOH, OOH, spot, digital display, bumper and action on social media
Bradesco announced the launch of a new campaign that focuses on security, using Carnival festivities as the main hook.
With the motto “In this Carnival, join in the festivities, but don’t fall into the trap”, the 30” film was developed by the village. highlights solutions that the bank offers to financially protect customers during carnival festivities.
The play stars actor and comedian Gabriel Louchard, who warns about the most common scams at this time of year, through light and fun language. In addition, it presents the appropriate bank services to protect yourself in each situation, such as secure digital protection for transactions, notification of credit card purchases and temporary blocking of cards in situations of exchange, theft or theft.
“The campaign reaffirms Bradesco’s commitment to always making our customers’ financial journey safe, alerting them to the main scams that happen at this time of year and how they can protect themselves so that they can enjoy their best moments with peace of mind and security,” he explained. José Maurcio Lilla, head of communications at the bank.
The communication was aired pre-Carnival on TikTok and Bradesco’s proprietary Reels with two 15” videos. In them, Louchard is a carnival “host” giving the bank’s security tips regarding the tampered machine and card exchange.
Now, in addition to the film, the initiative is present on TV in film with a 5” cut, in printed media, DOOH/OOH, spots, digital display, bumper and social networks.
