to tennis player Bia Haddad is shining brighter than ever, but not just on the courts. Due to her high performance in the sport, the world number 11 tennis player has been attracting the attention of the public, but mainly of brands, who are signing contracts with her at an accelerated pace.
Currently, the sponsor list of the biggest tennis player in Brazil includes several brands such as Adcos, ASICS, Bauducco, ChevroletEngie Brasil Energia, Ita Personnalit, Prudential do Brasil and Tiffany, establishing its position as the true protagonist of the market.
Due to the relevance of these partnerships, Adnews prepared a special list highlighting the main details of each sponsorship that Bia Haddad has signed in recent times. Shall we check it out?
Adcos
Created in 1993, Adcos is founded on the idealization of dreams, the application of effective techniques, self-care and evolution every day. Despite being in different contexts, the objectives of the dermocosmetics brand and the athlete are similar, forming a unique duo until the end of 2025.
The partnership between Bia Haddad and Adcos goes beyond the courts, combining not only the tennis player’s skill, but also her care in choosing dermocosmetics. We started a new story, combining Adcos’ expertise in solutions for Brazilian skin, with the athlete’s desire to overcome challenges and continue achieving great victories, wrote Adcos in a joint post with Bia on Instagram.
ASICS
ASICS signed a multi-year contract with the tennis player. Currently, Bia uses the brand’s clothing on the court, with emphasis on the GEL-Resolution 9 draft, one of the brand’s most beloved releases.
I am very happy to join the ASICS family. I’m very excited to use the GEL-Resolution 9 and represent Brazil and ASICS around the world, commented Bia Haddad in a dynamic video published on her Instagram.
Check out the announcement of this partnership below:
Bauducco
Bauducco recently announced a partnership with Bia Haddad, who is part of a family of tennis players and carries with her the legacy, family values and traditions, something that aligns with the brand’s DNA.
We are very excited to sponsor tennis player Bia Haddad. Bia represents values that we share, such as family, the passion for what we do and traditions that pass from generation to generation. It was a mutual choice, since Bauducco has always been present in the athlete’s personal history, as well as in the daily lives of so many families. And this union takes place at a very special moment, in which it stands out in the world rankings, in an Olympic year, just as Bauducco has been growing and consolidating itself as a global lovebrand, commented Bauducco’s CMO, Andr Britto, about the partnership.
Chevrolet
Assuming a partnership with Chevrolet at a time when the car brand is undergoing a reformulation, Bia Haddad shows that her strength lies in the path she follows.
I am not my victories. I am not my titles. I am not a ranking. I am every game, every training session, every defeat, every point. Because success goes far beyond the podium, fame, or the titles I have achieved. Success is on the way, says Bia.
Watch the advertising video:
Engie Brasil Energia
Engie Brasil Energia, the country’s leading renewable energy company and one of the most important partners for the athlete and the Brazilian Tennis Confederation during 2023, renewed its contract with Bia for this year.
Just like athletes, decision makers need to have the right partners so that they can add value to the business and increase competitiveness. The campaign aims to show that we understand the challenges ahead and that we are the ideal partner for them to trust with their energy, while focusing on what is most strategic to the growth of the business, commented the Director of Commercialization at ENGIE Brasil Energia, Gabriel Mann.
For Bia, the partnership represents a very important part of her life, due to all the structure and support that the company provided for her and her team in 2023.
The campaign portrays how similar the routine of an athlete and an entrepreneur is, showing the overcoming of obstacles and the search for success. See the following video:
Ita Personnalit
With a contract scheduled until December 2025, Bia is promoting Ita Personnalit on its shirts (made by ASICS) and participates in exclusive events for the bank’s customers. Furthermore, the athlete is participating in actions on the company’s social networks.
We are very happy with Bia’s arrival as our ambassador. We want to recognize her successful journey, accompany her over the next few years and encourage other girls and women to conquer their place in sport, commented the head of Marketing at Ita Personnalit, Andr Azevedo.
Prudential do Brasil
Concentration, dedication and determination, this is the motto of Bia Haddad who, in order to focus on the game without worrying about herself or her family, renewed her contract with the life insurance company Prudential do Brasil.
The company announced the renewal of the contract in a video posted on the official YouTube channel. Check out:
Tiffany
In addition to being dressed in ASICS and Ita Personnalit, the athlete will wear Tiffany jewelry during the main tournaments this year, including the Paris Olympics.
The partnership is a milestone in the history of sports, considering that Bia is the first Brazilian athlete to be sponsored by the luxury brand.
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