It is our nature to like to talk, and social networks have only increased this human pleasure, giving everyone the opportunity to express themselves on the most diverse subjects. But what I learned most in my professional career, especially after the creation of Cross Networking, was that listening and observing are essential actions, especially when it involves business and problem solving.
time for revelry, a party that mobilizes millions of people and hundreds of brands. The same scenario that for some translates into the best entertainment, for others means a space for big business.
As I already said in this section about the resignification of collab and the concept of crossabilitythe coveted invitation t-shirts for Camarote N1, at the time when it was still known as Camarote da Brahma, arose from the observation and understanding of how much two or more brands could help each other when united under the same hat.
Upon noticing the guests’ resistance to adopting the costume, I looked for a strong fashion name to enhance the pieces with the signature of a major brand: Rosa Ch, which at the time was headed by its founder Amir Slama. Furthermore, authorship would add to the value generated by all that interest in the event. Summary of the opera: everyone won and that case became a model for the longevity of Camarote’s success and its expansion beyond Sapuca and the party calendar.
This movement forms a trade. In my opinion, whoever forms the link between the brands also needs to understand what the main needs of the public to be served are in the universe in which they converge. This Carnival, we will further expand the N1 brand to a line of exclusive products, all designed to satisfy Camarote’s guests, not only during the festivities, but throughout the year.
It is non-perishable actions that interest us, as items that make a presence in people’s daily lives, whatever the circumstances.
Today, carrying a cell phone and card safely among revelers is a concern as big or bigger than the costume to be worn, but the Brizza bag that addresses this issue and now carries the N1 seal will certainly be adopted for other occasions. This was one of the alliances made by Cross Networking due to Carnival at the time, but not just for the occasion. The festivities work as a pretext to register the product and the brands involved in the consumer’s memory, as this will be useful to them.
It’s part of my job to think about the experience of everyone involved in this equation. Who doesn’t like to see a sponsor smiling? It is satisfying for everyone to see that an investment adds value to the brand and brings it even closer to the public. Investing just to brag about it and forming partnerships just as a mere sum, it is worth warning, does not produce any effect.
Personalizing is precise, without ever failing to follow a transformation process that is constantly susceptible to the speed of communication.
Happy Carnival to everyone!
* This text does not necessarily reflect the opinion of the vehicle
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