The brand will be present on the streets of São Paulo and Rio de Janeiro with activities that seek to promote a responsible approach
Fatal Model announced the sponsorship of street blocks in the cities of So Paulo and Rio de Janeiro and, throughout the festivities, will promote the “Respect Rule” campaign.
The activation seeks to promote a conscious and responsible approach during the festivities, highlighting the brand’s commitment to respect and diversity, as well as alerting revelers to the importance of consent and inclusion.
“Carnival is a reflection of society, questioning themes such as feminism, racism and breaking prejudices. We believe that, just like the party, society should be a place to celebrate diversity, respecting freedom of choice, be it costume or professional. Our campaign encourages reflection on respect for companions and plurality”, said Nina Sag, communications director at Fatal.
The campaign will include the distribution of informational materials in the blocks and the promotion of educational messages about safety and empowerment on Fatal Model’s social networks.
“We are committed to social responsibility and promoting a safer and more inclusive festive environment. We believe that, by embracing the message of respect, we can contribute positively to the experience of all revelers during Carnival 2024”, added the executive.
