CEO of Ollo, a platform that connects companies to a talent network, states that this new working relationship opens up space for diversity
With changes in work formats, a new contractual relationship between companies and professionals gains strength in Brazil. This is the open talent concept, which has existed for more than ten years and grew during the pandemic, where talent is hired on demand. The professionals meet the companies’ requirements for certain projects and there is no employment relationship.
One of the pioneers in the adoption of open talent in the country, Karina Rehavia, CEO and founder of Ollo, a platform that connects companies to a network of hyper-selected talents, states that this is the future of work.
This is a model that I have always believed in, I was a freelancer for a long time and I am a digital nomad. And we started looking at the communication market in Latin America and saw that there were no initiatives aimed at open talent, it was then that we saw an opportunity, because this will be the future of work.
Ollo was officially created in 2020, but planning began in 2019, when the executive was in New York carrying out the international expansion of the Live agency, which is a partner in the startup.
I was very enchanted by what the market in the United States was doing in relation to open talent, which is a concept that here in Brazil was not yet talked about much. These are new ways of collaborating in companies, which can have a team for a specific project that has part of the team with permanent employees and the other part with independent freelance professionals, she highlights.
Read the full article in the printed edition of February 5th
(Credit: Photo by Toa Heftiba on Unsplash)
