Companies will promote activations to publicize the film that tells the story of the reggae icon’s life
Santos FC and Paramount Pictures have signed a partnership to promote a series of activations for the release of the film “Bob Marley: One Love”, which celebrates the life of the reggae icon and will be released on February 12th in Brazilian cinemas.
In addition to the digital scene, Santos fans will also be able to see the action during the classic between Santos and Corinthians, which will take place this Wednesday (7), in Vila Belmiro.
The film’s trailer will be shown on the stadium’s televisions before the match and also at half-time. In the pre-game, during the athletes’ warm-up, Bob Marley’s songs will be played on the sound system. 100 Sports was responsible for conducting the agreement.
The activation was designed and inspired by the singer’s only trip to Brazil, in 1980, when Marley was presented with a club shirt before a football match with other musicians and former players, in Rio de Janeiro.
