Developed in commemoration of the company’s five years of operation, the “Rewards Machine” promotion will give away another 700 thousand reais
A SafraPay, Banco Safra’s payment acquirer, launched a campaign to announce the Máquina de Prêmios promotion, developed in celebration of the company’s five years of operation.
Created by FCB Brasil, the action explains the mechanics of the promotion, encourages SafraPay users to participate and also invites businessmen and entrepreneurs to order their machine. The media plan includes broadcasting the TV and digital film, radio spot and merchandising.
As a mechanic of the promotion, over the next three months, the SafraPay user will win, for every thousand reais in sales, a lucky number and will be able to compete in the draws for the federal lottery, which total more than 700 thousand reais in prizes. The lucky ones can take everything from smartphones to new cars.
