To celebrate the hottest season of the year, the Apothecary be present in more than 20 locations on the Brazilian coast and inland water destinations to take the ‘#BOTIFAZVERO’ campaign, the most Boti season of the year. With different activations, the itinerant action promises to make the vacationer’s day happier and more protected. On the northeast coast, for example, until last Sunday (4), two personalized kombis from the brand covered more than 2,600 kilometers in seven states in the region. To be even closer to consumers, Brazilians’ most beloved beauty brand will also offer the public services provided by local micro-entrepreneurs that strengthen the circular economy.
They are on the action itinerary of Canoa Quebrada and Fortaleza (CE); Pipa and Parnamirim (RN); Porto de Galinhas, Tamandar and Recife (PE); Macei (AL); João Pessoa (PB); Aracaju (SE) and Salvador (BA). Anyone who goes to the place where the vehicle will be parked can take advantage of massage and hairstyling services offered by local micro-entrepreneurs, take photos in Instagrammable spaces prepared especially for posting in the feed or stories, participate in games and win giveaways, in addition to trying out products from the sun protection, hair, perfumery and body care lines. To take advantage of the services, interested parties must register with Clube Viva, the brand’s loyalty program, and guarantee their place in line. Activation will last from two to five days in each location.
“With our Kombi, we want to strengthen the relationship with the public, generating different experiences that remain in their memories, in addition to offering products and services that are the face of summer, including our sun protection line, hair and skin care products . For us, it is essential to consider the different ways to enjoy the season in every corner of Brazil. Our experience will be free and with the participation of local micro-entrepreneurs, reinforcing regionalization and the economy wherever we go with our actions, says Boticário’s Regional Marketing Director, Jacqueline Tobaru.
In Bahia, two other locations, Guarajuba and Porto Seguro, are also on the Boticário route and will host a similar event, entitled ‘Espão Vero O Boticário’, with a personalized display, product testing and distribution of gifts.
South and Southeast
Flying actions with a summer feel also arrive in Praia Grande and São Sebastio (SP); Vitria, Serra and Vila Velha (ES); Capo da Canoa and Rio Grande (RS) and Florianpolis (SC) to provide consumers with services, product trials, gifts and lots of Boti.Sun, the brand’s sun protection line.
In Santos (SP), there will be Espaão Boti at Arena Praia & Cia, which will have a 360 camera as a differentiator. Also in So Paulo, the city of Olmpia (SP), known for its thermal parks that provide fun for the whole family, hosts Bike Boti, in Thermas dos Laranjais, with distribution of sunglasses and lots of sunscreen to protect the skin in the hottest season of the year.
Esprito Santo receives similar activations to those in Guarajuba and Porto Seguro (BA), with experimentation with different lines of the brand’s products, services and games with the distribution of gifts.
Disclosure/ Boticrio
Check the schedule of upcoming actions:
Summer Space O Boticrio
Head from Canoe (RS): 02/02, 03/02, 09/02 and 10/02
Rio Grande (RS) – Praia do Cassino: 02/02, 03/02, 09/02 and 10/02
Florianpolis (SC): 02/02, 03/02, 09/02 e 10/02
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