New campaign, developed by Lew’Lara\TBWA, helps customers protect themselves to enjoy the festivities safely
With the aim of helping customers protect themselves against scams during Carnival, Banco do Brasil and Lew’Lara\TBWA presented the campaign “Do you suspect a scam? Look for BB”.
The action provides tips on how to protect bank details during festive times.
The campaign brings stories that can happen during Carnival and provides guidelines to avoid scams. Communication returns with the yellow signal, known worldwide and recognized as a warning signal, to reinforce that Banco do Brasil seeks to protect its customers at all times.
The action features film, radio spots, digital media and OOH for the squares of Belo Horizonte, São Paulo, Recife, Salvador and Rio de Janeiro, cities known for their street parties.
