By distributing benefits within the app based on the weather forecast
In an innovative campaign, the application presents an exclusive website where it distributes personalized benefits for free, based on the weather forecast
In a new campaign, made only for the Brazilian market, Tinder invested in a website, Previso de Match, in order to help users enhance their experiences within the app.
When reading the QR Code on the siteparticipating users can share their location and phone number, which will unlock free rewards on Tinder based on the current weather conditions in their location:
In addition to the website, Tinder launches a series of content on social networks, inspired by classic news reports with weather forecasts. Also called Match Previewthe program will have four episodes presented by biloga and creator Mariana Krger to receive special guests.
In addition to weather forecasts, the program will share flirting and relationship tips, also presenting love stories that blossomed during the summer.
