A Amstelin partnership with Liga-SP, the samba schools of the special group in So Paulo and the Datafolha joined forces to promote an unprecedented research entitled ‘I AM CARNAVAL’, which details the profile of the people who make Carnival in the capital of São Paulo happen and how these individuals contribute to the construction of the collective.
The objective of the study was to understand who these people are behind the spotlight, what their involvement with schools is, the particularities of this environment, its social, economic and cultural issues, in addition to seeking data that translate the way people experience carnival. . Above all, how they see their own importance in the midst of community work, culminating in the days of the parade in Anhembi.
During the months of December 2023 and January 2024, 1,752 people over the age of 25 were interviewed, including revelers and workers from all samba schools of the Grupo Especial de São Paulo (14 in total) during rehearsals on the courts and technical rehearsals. at the Anhembi Sambdromo. The research brings together general data from different sections, in addition to the scope of the different facets involved in the realization of the São Paulo carnival, presenting these people’s vision on: professional impact, freedom of expression, cultural appeal, sense of community, inclusion, diversity and respect as a premise .
The research reveals a rich demographic in this revelry scenario, with the female audience being the largest representative: 55% are women, compared to 43% men and 1% non-binary. The black population continues to be the majority, representing 54% (30% black and 24% mixed race) compared to 44% of white people.
Education also appears in the research and demonstrates a scenario in which 66% of people have higher education, 29% have studied up to secondary education and 5% have only completed primary education. The data also reflects the professional occupation profile: in total, 83% of the public who work at the São Paulo carnival have some occupation and fit into the economically active population (EAP), that is, registered employees, regular self-employed people, public servants between others. 11% are not included as PEA and represent retirees and housewives. To access the complete survey, access the official site..
Profile and participation in the São Paulo Carnival
The research ‘I AM CARNAVAL’ drew a portrait of who makes carnival happen and sought the difference and plurality of individuals to understand the construction of the collective and, to this end, directors of wings, harmony, drums, props, drum masters were interviewed. , salespeople, float pushers, choreographers, dancers, dancers, counselors, musicians, singers, assistants, seamstresses, administrative assistants, among other occupations.
Everyone shared Carnival as a common passion, which is one of the main reasons that drive them to dedicate their time, energy and creativity to make the event successful. Data shows that one in four people has participated in their school’s carnival for more than 4 years, while 28% have participated for more than 10 years. The general average time that people work or parade at the São Paulo Carnival is now 12 years.
It is the possibilities of memories, identifications and influences that make the carnival environment a way for people to feel their individualities are valued and that make a difference. And also where everyone is welcome. In the survey, carnival was considered very important in the lives of 66% of those interviewed and important for 27%. Among those who declare themselves black, the percentage of those who see carnival as very important in their lives rises to 76%. Older people and those with lower family income also attribute greater importance to Carnival in their lives: 76% among those aged 60 or over and 81% among those with an income of up to 2 minimum wages.
Teamwork is fundamental for the good performance of the School and for achieving the expected results on the day of the parade. Therefore, interviewees frequently mentioned commitment and discipline as important values learned in their daily lives at school and taken into their professional lives. The concept that individual work impacts the whole and that respect is fundamental for the group to function was evident and was often repeated throughout the conversations.
The concept of how individualities can strengthen the collective can be seen in the survey that shows that 93% consider their personal contribution to be very important for the results of the samba school where they parade or work and only 7% consider their contribution to be a little important. A comparison between older and younger people shows that the former have a greater perception of personal participation in the final result of the parades, with 96% among those over 60 years old compared to 88% of those aged 25 and 34.
The results show that carnival is a fundamental part of life for 66% of those interviewed, with 93% considering their personal contribution as “very important” to the success of the samba school. However, challenges in equity of visibility during parades were recognized by 77% of participants.
Opinion about São Paulo Carnival
Carnival belonging. For those who work in an association, the daily interaction to make the show happen, over the course of a whole year, is rewarded both by the final result and by the companionship of colleagues who become friends. The survey shows that 99% of people agree that samba schools are welcoming places for the people who attend them and 93% say they can feel free to be who they really are.
The presence of black people and the LGBTQIAPN+ community in leadership positions in schools is increasing, and this also highlights the change and gradual opening of carnival structures to all people. A fact that points to this change is the fact that 81% support diversity of gender, color, race and sexual orientation in their samba schools.
When it comes to equity of visibility during samba school parades, the percentage of people who agree drops to 77%. The vision of carnival as a cultural trait in Brazil goes beyond samba and often goes beyond issues linked to society, politics and religion. Still, the study shows that for 27% of those interviewed, the real impact of carnival on society is not understood by people.
Above all, respect proved to be the basis of this environment of which everyone is proud to be part. Amstel is the official sponsor of the São Paulo Carnival at Anhembi and will be a partner of Liga-SP in the 2024-2025 period.
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