According to the platform, the initiative is another step towards becoming “the safest platform in the world for brands and their customers”.
TikTok announced its new Brand Safety Center, a resource page designed to showcase the efforts it has taken to make the platform safer for advertisers.
In the space, users can find information about the latest transparency reports, policies for promoting well-being within the community, actions, partnerships, such as participation in Garm (Global Alliance for Responsible Media), and certifications, such as the Gold Standard. 2.0 from the IAB of England. According to TikTok, the initiative is another step towards becoming “the safest platform in the world for brands and their customers”.
Following the launch of the page, the company promised to expand partnerships and solutions to new markets; working with industry groups to address critical security issues such as disinformation; support TikTok creators and brands to create their stories authentically and securely; allow small and medium-sized companies to make decisions based on credible information that do not put their brands at risk; and adapt and expand solutions to match new product innovations.
“We will continue to work alongside the digital ad industry to address complex challenges and expand our expertise through partnerships with experts and third parties. This is an exciting time in the development of our platform that brings entertainment, creativity and joy to more than a billion people around the world and we are excited to have you join us on our journey,” said Dave Byrne, Global Head of Security. of TikTok Brand and Industry Relations.
