If the advance sale of McFish made McLovers bubbling with love in the app of the brand to satisfy the longing first hand, the opening of official sales in restaurants across the country deserved a soundtrack equal to the public’s longing. Thus, inspired by the romantic hit Borbulhas de amor, the McDonalds sought out one of the most notable voices in the country to sing the public’s passion for this sandwich: Fbio Jr.
The return of McFish is already a success and, from today onwards, everyone will be able to satisfy their nostalgia or even try the most acclaimed sandwich of recent times for the first time. To represent and honor all the love involved in this return, we prepared a launch film that mixes nostalgia, affectionate memory, passion and a lot of flavor in the voice of singer Fbio Jr., a romantic reference in the country. comments Srgio Eleutrio, Marketing Director at McDonalds in Brazil.
In the 30’s film, produced by O2 Filmes and Lucha Libre Audio, Fbio Jr sings Who would like to be a fish so I could return to your clear aquarium, making an allusion to the sandwich, while the production, full of appetite appeal, shows in detail the ingredients that make the head of McFish Lovers. Furthermore, the singer also prepared content for social media in partnership with Mqui. Check out the campaign film.
In addition to the film and digital strategy, the campaign, created by GALERIA.ag, also went to the beach. Last weekend, to further instigate the public’s curiosity, the brand carried out ‘McFish Nufrago’, a special outdoor media project that installed a giant McFish box on Lauro de Freitas beach, in Bahia. The announcement of the great return also takes over the beaches of Rio de Janeiro and São Paulo, surprising those on the sand with banners pulled by planes.
The return of McFish is a big event. Therefore, we developed a robust campaign with several phases, to surprise the public and raise expectations for the start of sandwich sales. For the big premiere, we are going to stir up everyone’s feelings and nostalgia, after all, there is no one better to make this celebration with McFish lovers and future lovers than the romantic Fbio Jr., comments Rafael Urenha, Chief Creative Officer at GALERIA.
The classic McFish and the new McFish Duplo are available, for a limited time, in restaurants across the country for orders at the counter, via self-service totems, on Mqui Drive, and on the Mqui app via McDelivery or Pea e Retire. Purchases made in the advance sale can be redeemed until February 18th.
Furthermore, if the customer is registered in the ‘Meu Mqui’ loyalty program and identifies themselves at the time of purchase, either by QR code or CPF, each R$1 spent becomes 100 points. To follow all the news about Mqui, visit the website or keep an eye on the official app.
TECHNICAL SHEET
Titles: Bubbles of Love
Duration: 30
Customer: Mhere
Product: McFish
Campaign: McFish is Back
Agency: GALERIAag
CCO: Rafael Urenha
Executive Creative Director: Carlos Schleder and Phil Daij
Head of Account: Thas Lapastini
Creative Director: Guzera
ACD: Rodrigo Bonfim
Creation: Victor Capato and Rodrigo Bonfim
Service: Ana Coutinho, Paula Salvarani, Tais Boaventura, Larissa Gama and Jlia Dantas
Client approval: Srgio Eleutrio, Lariane Duarte, Bruna Lahr, Leticia Anjos and Rafaela Alejandra
Media: Paulo Ilha, Kaline Lessio, Natalia Fernandes, Mirella Covaleski, Anna Melo, Bruno Souza, Mikaelen Oliveira, Juan Cesar, Fernanda Rubio, Rafael Piccinini, Lucas Almeida and Guilherme Barboza
Strategy: Carol Mello, Rafael Martins, Felipe Ribeiro, Matheus Brito, Jlia Ferraz, Victoria Carolina Santos Nascimento, Graziele Soares and Felipe Fonseca
PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil
Influence: Karen Bartels, Tiago Carvalho, Patricia Laureano, Giovanna Maracaj, Mylena Fontes, Aline Costa and Nathlia Belisario
Data and Technology: Guido Sarti, Marcelo Azevedo, Rafael Ribeiro, Ariane Diniz,
Malu Fischer and Gabriel dos Santos
Projects: Marione Oliveira, Paloma Benetti and Maisa Amorim
Graphic and Digital Production Director: Marcos Moura
Artbuyer: Bruna Costa
Finishing Coordination: Pablo Felix
3D production: Icon Studio
Image Processing: Icon Studio
Review: Teresa Montes
Integrated Production: Ducha Lopes, Fbio Truci, Gabriela Chineze, Daniela Reis, Natlia Menken, Ana Ananias and Renata Silva
Legal: Rosimeire Brito and Isabelle Versannio
Image Producer: O2 FILMES
DIRECTED BY: RENATO AMOROSO
EXECUTIVE PRODUCTION BOARD: FLAVIA ZANINI
EXECUTIVE PRODUCTION: EDNEY TAMACHIRO
EXECUTIVE ASSISTANT: JOO PEDRO KOHN AND RAFFAELA PIANTINO
SERVICE DIRECTOR: REJANE BICCA
SERVICE: RAFAEL NALDINHO AND IVAN CAETANO
PS SERVICE: CAROLINA MOISS
PHOTOGRAPHY DIRECTION: RENATO AMOROSO
ART DIRECTION: FLAVIA GALASSO
PRODUCTION DIRECTOR: FBIO GOMES
ASSISTANT DIRECTOR: AKSSIA GONALVES (KAK)
CAST PRODUCER: BRBARA CATANI
COSTUME PRODUCER: DAVID PARIZOTTI
HAIRDRESSER AND MAKEUP ARTIST: CARLA CARRASCO
Producer of Som: Lucha Libre Audio
Music Producer: Paulinho Corcione + Danilo Barbalaco
Coordinator: Thacio Palanca
Finalist: Thacio Palanca
Executive Service: Thais Urenha
Post-production: Frame
Head of Ps: Wilson Fernandes and Gabriel Mariano
Submission: Gislaine Garcia
Finishing Assistant: Daniel Mariano and André dos Santos
Composition: André Toma
Colorist: Acauan Pastore
Motion: Celso Affonso Lopes Jr
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
