Action was developed by the agencies BETC Havas and PROS
Veja, a cleaning brand, chose the city of New York, in the United States, to kick off its product launch campaign, made in partnership with Jojo Todynho.
The artist prints the packaging of Veja’s traditional multipurpose product in two fragrances inspired by her personality. “Jojo’s Multipurpose”. The premiere took place at an OOH screening in the center of Times Square. According to the brand, the idea was to convey the ‘glamour of the launch’.
The entire campaign was developed by the agencies BETC Havas and PROS. With Jojo as ambassador, the artist and influencer will share tips for using the products on her social networks.
The promotion of the new product will also include partnerships with other content creators on Instagram and TikTok.
