New leadership arrives at the agency Talent this week. Gustavo Victorino assumes the position of Chief Creative Officer (CCO) of the company. The creative comes from Africa Creative, where he was executive creative director. With a 24-year career, he has worked in agencies such as AlmapBBDO, Wieden+ Kennedy, DM9, Leo Burnett, Publicis Brasil and DDB Colombia.
Victorino has won 30 Cannes Lions and more than 20 Effies, among other awards. Now, in a new challenge, the CCO talks about his expectations.
It’s an honor to be part of this team. Talent has always been one of the most respected agencies on the market, home to iconic campaigns that are now part of popular culture. My challenge, in this rapidly changing market, will be to maintain this creative consistency while meeting customers’ current needs, said the new CCO.
Lica Bueno, CEO of Talent, also celebrates the new hire.
Gustavo arrives at a super cool time for the agency and will add a lot to our creative work. I’m so happy to have you here with us!”, comments Lica.
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