Riocard Mais campaign promotes Pierr’s meeting with Colombina

Action for the Rio de Janeiro card brand was created by the Quintal agency

Pierr and Colombina will meet at Carnival in the Riocard Mais campaign, created by Quintal. The two characters are the protagonists of the jingle and films for digital platforms created to mark the brand’s presence at the biggest party in Rio de Janeiro.

Filled with humor and irony, the song tells a story full of disagreements that passes through different neighborhoods and parts of the city, until they find themselves on a bus in Realengo on their way to another block in the Flamengo neighborhood.

The message will also be on broadcast media, radio, streaming platforms and OOH Digital media – with phrases taken from the jingle.