Recently, Schweppes Premium Drinks announced the launch of Schweppes Intense, ready-to-drink drinks, in Gin Tnica and Gin Tnica Pink flavors. This limited edition will be available on the market until the end of March and comes with a more intense dose of gin and a super colorful and fun look, focusing on the Carnival period. Now, the brand has already entered the 2024 revelry with unique experiences for revelers throughout Brazil.
This launch is aimed at the emerging generation of young adults with an active social life and a desire for new experiences. The product, available in a 269ml can, is being sold for a suggested price of R$6.49 during the Carnival period.
“Carnival is a special moment for the brand and we strategically chose this effervescent setting to launch the two flavors of Schweppes Intense, with a vibrant look and created to complement the euphoria of Carnival. We are excited to amplify our presence at events throughout Brazil. This strategic partnership, together with the Coca-Cola Brazil System, in street blocks and parties is an expression of our commitment to being where our target is most present”, highlights Camila Freire, director of the ARTD (Ready Drinks) category at Coca-Cola. Latin America.
In addition to the activations at events, Schweppes Intense formed an exclusive partnership for Carnival with Drum Queen Paola Oliveira. Check out the results of the campaign below.
Schweppes Premium Drinks follows The Coca-Cola Company’s global responsible alcoholic beverage marketing policy in its campaign. The brand emphasizes responsible consumption by launching the new Schweppes Intense, which have an alcohol content of 7%.
“We have a whole strategy of including our products in events and parties throughout Brazil in the run-up to and throughout Carnival. We are already intensifying Carnival with Schweppes Intense and creating unforgettable moments for revelers in each city”, adds Camila. Schweppes Premium Drinks’ communications strategy was developed by WPP Open X, led by VML and implemented by Studio X, the group’s global network of studios for The Coca-Cola Company.
Cans have a special visual identity for Carnival. (Photo: Disclosure/Schweppes)
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