Creative conception of the project with the artist signed by Wieden + Kennedy SP
Uber announced today that Ludmilla will be the new poster girl for Uber Moto in the country and, in the coming months, she will star in the app’s Brazilian campaigns. For Uber, the singer connects well with the target audience: platform users who need the practicality offered by the product for their everyday demands.
During Carnival, Ludmilla will travel around the blocks and electric trios where she will perform in Rio de Janeiro and Salvador on the back of an Uber Moto, wearing a personalized helmet.
Throughout the semester, Ludmilla will star in a series of initiatives with Uber Moto, highlighting the practicality and convenience that define the product. The creative and influential ideation of the project with the artist was signed by Wieden + Kennedy SP, which also supported the negotiations in partnership with MField.
