Strategic planning, campaigns and intelligence and influence management are within the agency’s scope of work
Starting this year, Soko takes over the account for Beck’s, Ambev’s beer brand. Continuing with content, the agency will now lead strategy, brand creation and strategic and creative influence planning, to amplify the main campaigns of 2024.
The partnership between agency and brand began in 2019 and gained strength last year, when Soko developed part of Beck’s communication for Tomorrowland, such as the promotional film with tickets for the event that aired during the Jornal Nacional break.
Corona
Soko is in charge of all Corona communication in Brazil for the Paris 2024 Olympic Games and the Corona Sunsets and Surfe platforms, in addition to continuing with the scope of content and influence.
“The steps we took in the partnership this year demonstrate the consistency of our business vision and our strategic, creative and relationship management work that we developed with Ambev so many years ago”, said Renata Cintra, VP of Customer Service at SOKO.
