Ao, created by Mutato, created five characters that represent the network’s products and services
Street Carnival is a delight, true, but there is no denying that it can also be troublesome. Therefore, Ipiranga and AmPm want to help revelers this year and, thus, make people’s experience more complete.
In the action, created by Mutato, influencer Menina Veneno led a team of brand promoters, dressed up as Os Completudos, five characters who represent products and services available at Ipiranga and AmPm gas stations. They accompanied the Casa Comigo block in So Paulo, distributing essential items for the public’s long journey of revelry.
@meninaveneno went to Completona, with a costume that highlights the union of the AmPm and Ipiranga brands, representing the stations’ complete solutions. H2tima was stocked with essential drinks for fun and hydration.
Ipi-rango represented AmPm’s famous coxinhas and was ready to satisfy the party’s hunger with snacks. HigiEnzo, prepared with wipes and deodorants for the public, highlighted products and services related to hygiene, in addition to promoting clean bathrooms at stations. AMPMatch completed the team, ready to distribute condoms, an item for a perfect date.
The action can be seen on the Ipiranga and AmPm profiles on Instagram and TikTok. During Carnival, the public will follow a series of content that will show the Completudos squad in action, in addition to a strategy that includes other influencers such as Gabb, O Corpo de Pai and the presenters of PodPah, Igo and Mético. In addition to these actions, during the festival days, AmPm will also provide a glitter booth, for those who wish to enhance their look.
