Hair beauty brand highlighted in the sector in the ranking produced by Snack Content
One of the largest hair beauty companies in the world, Embelleze appears in the Top 10 most engaged list on YouTube Brazil, a ranking produced by Snack Content. In January there were more than 307 million interactions, including comments, likes and shares on the company’s official page, ahead of giants from other segments. In total, the approximately 1,500 video content on the profile have received more than 216 billion views.
Proof of innovation in digital marketing and communication, recently the group ‘Embelleze dos Sonhos’, composed of nano and micro digital influencers who are fans of Embelleze, surpassed the mark of 25 thousand publications, with a reach of more than 50 million views, on Instagram alone , and more than 40.7 million views on Tiktok. The contents are, for the most part, before and after reviews about the quality of products such as Novex, Natucor, Hen, MaxTon, among other original formulas from the company founded and still present in Rio de Janeiro. The company’s factory currently exports items to 70 countries on five continents.
Another highlight is that, on the short video platform Kwai, the company has the beauty sector profile with the largest number of active followers, with more than 430 thousand people. In an unprecedented partnership, in December 2023 Embelleze co-created, produced and published a Tele Kwai (original soap opera format from the Chinese app) with three chapters, which today have almost 23 million views.