The piece titled “Bloco dos Desapegados” has the motto “In this carnival no corporal will hold me back”
Zapping announced the launch of a campaign that seeks to strengthen the brand’s presence in the country and show that it is possible to enjoy entertainment without the “strings attached” of traditional cable TV.
Using Carnival as a backdrop, the piece entitled “Bloco dos Desapegados” has the motto “In this carnival no cable will hold me back”, aiming to encourage users to cut ties with the technological and contractual limitations of pay TV.
“At a time of year famous for breakups before the party, we invite the Brazilian public to break away from traditional TV and enjoy the best of television through our app,” said Guilherme Tonelli, Marketing Manager at Zapping.
