Brand will launch a product aimed at American football fans for Easter 2024
Cacau Show and NFL announced a licensing partnership in Brazil. The agreement was led by Destra and now the brand will launch a product aimed at American football fans for Easter 2024.
The “Ovo Chocoesportes NFL” made with milk chocolate and accompanied by a mini American football with the league’s brand. The NFL is represented in the country by Effect Sport, responsible for all of the brand’s regional expansion planning.
“Licensing with the NFL was an important step towards Cacau Show’s entry into the world of American football. The company already has a line of sports, called Chocoesportes, and nothing better than bringing American football to our catalog in a Such a special moment, after all, this year we will have the first match on Brazilian soil”, said Lilian Rodrigues, marketing director at Cacau Show.
The official product is now available in Cacau Show stores and through e-commerce.
“Having the NFL in our portfolio, especially in the year in which we will hold the first game in Brazil, is something very special. This project with Cacau Show is the first of several launches that we will do this year, and for that reason we are very motivated”, he concluded Luiz Gianfratti, Chief Licensing Officer at Destra.
