Breaking the taboo at Neo Qumica Arena against Corinthians and winning the Supercopa Rei title against Palmeiras. A positive period for the I know Paulo on the field it ended up reflecting outside the four lines, more precisely in the digital field.
According to data provided by Samba Digital to MKT Esportivo, Tricolor Paulista led on all social networks during the period from January 31st to February 6th.
On Instagram, the club received an impressive 34.7 million interactions. On the network, São Paulo included seven of the ten most prominent publications. The celebration on the Mineiro lawn, after winning the Supercopa Rei title, reached 772 thousand interactions.
On TikTok, a video highlighting Calleri’s goal compilation at Majestoso stood out in terms of engagement (13%) and views (1.4 million). Check out the ranking complete below.
This week, Tricolor was the absolute leader in engagement on social media. (Photo: MKT Esportivo)
* With information from MKT Esportivo
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