Mercado Pago transforms Gil do Vigor into the voice of the subway

Influencer gives tips on security and income with the digital bank account to the public

During Carnival days, the subways of São Paulo, Rio de Janeiro and Salvador will feature the voice of Gil do Vigor thanks to an initiative by Mercado Pego.

In addition to the slogan “Brasiiiiiiiiil”, the influencer will give tips on security and income with the digital bank account to the public during the journey to the blocks.

The action, created by Jones and developed together with GUT So Paulo, is part of the “Juntos Rendem Mais Vantagens” campaign and aims to get closer to the revelers.

Other partners involved in the project were JCDecaux (So Paulo and Salvador) and Eletromidia (Rio de Janeiro).