To reinforce the message of the piece created by AlmapBBDO, the brand now features the actress who lost the Oscar both times she was nominated
M&M’s announced the second teaser of the “M&M’S Almost Champions Ring of Comfort” campaign, which will air during the Super Bowl halftime this Sunday (11).
The play, created by AlmapBBDO, brought together “almost champions” Dan Marino, Terrell Owens and Bruce alongside actress Scarlett Johansson, who lost the Oscar both times she was nominated.
The team of experts in ‘almost winning’ presents the ‘Comfort Ring’, the first in the world forged with diamonds made from peanut butter.
When the ring is opened, a secret interior compartment reveals a mini replica of a football stadium, designed to house a single peanut butter M&M’S.
