Network fast food takes the classic Crispy Milk Shake to cheer up revelers during Carnival.
Carnival is coming and the Bobs, the first fast food chain and franchise in the sector in Brazil, announced that it will be present at the Greatest Show on Earth. The brand has just signed a sponsorship deal with Arpoador Rio Cabina success in Sapuca in Rio de Janeiro, for an exclusive activation.
The action, which was mediated by the KLEFER, an agency specialized in the sports and entertainment market, will be an exclusive activation at Sapuca, focusing on promoting the chain’s Crunchy Milk Shake. Among the assets, the brand will have exposure in the communication pieces of the box, in addition to points for distributing products and flying activations with the brand’s mascot throughout the space’s programming.
The Brazilian carnival, in itself, is a period that draws attention in all corners of the world. And Sapuca is a true heritage within this context. the presence of a great brand, with Rio roots, at the Greatest Show on Earth. Without a doubt, it will be a great action with incredible results for Bobs, Camarote Arpoador and the public present, says Lus Barreiros, Business Manager at KLEFER.
The expectation is that more than 10,000 units of Milk Shakes will be distributed over the 5 days of the festival. Bobs CX director, Fbio Oliveira, comments that sponsoring Camarote Arpoador will be a real part of the experience. According to him, Bobs is preparing a complete operation to provide a delicious journey for guests.
Carnival is the biggest popular festival in our country. We are very excited to bring Bobs, a genuinely Brazilian brand created from Rio, to Sapuca. It will be a perfect combination of moments of flavor, encounters and fun, adds Renata Brigatti Lange, Marketing Director at Bobs.
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