Partnership aims to highlight the concept “Our vibe we do”, which values the meeting of different perspectives
Smirnoff will be the brand responsible for IZA’s debut at the São Paulo street carnival with the “Bonde Pesado” block, which will take place on Sunday (11).
The partnership aims to highlight the concept “Our vibe we do”, which values the meeting of different perspectives. Iza was the star of the campaign that promoted the brand’s new concept, launched last year in Times Square, in New York.
After parading for two years in the Rio de Janeiro carnival and having participated, alongside Carlinhos Brown and Russo Passapusso, from the Foliassa block, in Salvador, the singer will command her own party in the São Paulo festivities and have a repertoire designed for the date , musical accompaniment and participation from friendly artists, such as MC Carol and NX Zero.
