Novalgina with more than 100 years in Brazil, from the consumer unit of Sanofi (Consumer Healthcare at Sanofi), presents a new element in its communication: the sun. And to bring reflection about what a sun will be in other people’s lives, the brand launches an experiment with real people answering the question What is the sun for you?, surprising and moving the participants, and those who watch the video.
The piece, created by Publicis Brasilpresents the new element, bringing the importance of care, and connecting it with being genuinely present.
We greatly value the strength of relationships, because in fact, each of us lights up other people’s lives and we want to always be there for them. But, in moments of vulnerability, we cannot shine in the same way. We chose this element because it exemplifies in a didactic way the importance of these bonds in people’s daily lives, said Marlia Zanoli, director of Consumer Healthcare Marketing Pain at Sanofi.
Samuel Normando, from Publicis Brasil talks about the creation.
Being someone’s Sun brings life, shine to care, from this reflection, we hear real stories that embody the conversation about care and affection that Novalgina carries from generation to generation, comments Normando.
The production is part of a new moment in Novalgina’s communication, which is synonymous with trust and tradition in Brazil. The soundtrack is the instrumental O Sol, by Vitor Kley. Watch the campaign film.
TECHNICAL SHEET:
Client: Sanofi, Consumer Healthcare and Sanofi – Marlia Zanoli, Yisell Castillo, Samia Ghani, Rafael Borges, Maira Ambrosio, Adriana Molari, Ana Feijo, Leticia Guiti
CCO: Mauro Ramalho
ECD: Fbio Astolpho
DC: Samuel Normando
ACD: Elias Carmo and Paola Otsuka
Editor: Anderson Dias
Art Director: Andressa Codatto and Lucas Andrade
VP Customer Service: Gabriela Borges
Service: Beatriz Pedrosa and Gabriel Oliveira
VP of Media: Mauricio Almeida
Media: Valria Brazil | Nathaniel Alves | Paula Rumachella – The Best Of Paula Rumachella | Lianna Genuine
Head of Planning: Juliana Elia
Planning: Ileana Milan, Caio Dias and Fabiana Franco
RTV production.:
Head RTV.: Renata Sayo
RTV.: Leo Alves and Fabiana Diniz
Image Producer: Zohar Cinema
Direo Hero: TOMAT
Experimental Director: Joana do Prado
Executive Producer: Fernanda Rossi and Nivio Alves de Souza
Head of Production: Thiago Moore
Director of Photography: Fernando Young
Line Producer: Valeria Amorim
Art Director: Cludio Amaral Peixoto
Assistant Director: Xaxa Sampaio
Figurine: Natasha Novis
Cast Production: Rosa Fernandes
Editor: Paulo de Barros
Ps Producer: Fullframe
Post-Production Coordinator: Cristiano Costa
Producer’s share: A9 share
Music Producer: Nixon Silva
Music Director: Apollo 9
Speaker: Karina Pegoraro
Audio completion: Marcos Moretto and Adailton Matos
Service: Nicole Bonani
Executive Producer: Karina Amabile
Coordinate: Paloma Sol
Work Licensing: Platinum Brasil
Photo Production: Chay Paes Fotografia
Photographer: Chay Paes
Assistants: Pedro Saad and Bianca Passos
Image processing/fusion: Moreira Studio
NOVALGINA (dipyrone monohydrate). Indication: analgesic and antipyretic. MS: 1.8326.0351. THE USE OF THE MEDICATION MAY CAUSE SOME RISKS. Read the leaflet carefully. IF SYMPTOMS PERSIST, A DOCTOR SHOULD BE CONSULTED. January/2024. MAT-BR-2400282.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
