With almost two decades of experience, Juliana brings her experience to improve the group’s image and communication.
A DC Set Group, one of the largest entertainment groups in the country, announces Juliana Carvalho as the new leader for public relations. The professional assumes the position of head of PR and is responsible for the group’s institutional communication, communication strategy and alignment with the holding’s companies and businesses, and for internal communication and internal marketing actions in parallel with the Group’s HR leadership, Giovanna Raymundo.
Currently, DC Set positions itself as one of the largest conglomerates of entertainment companies and initiatives in the country, with projects and experiences in seven business verticals: Festivals, Contents, Concerts, Venues, Sports, Tourism, Family.
Among the Group’s main projects and corporate interests are festivals Tomorrowland Brazil and Planet Atlantis; Blast Entertainment, which brings together immersive exhibitions by Van Gogh, Banksy and Frida Khalo in its portfolio; Space Adventure (fixed and traveling exhibitions with original NASA items); the management of the São Paulo Zoo and Parque Villa-lobos; the future tourist complex that will take Club Med to the Gramado region (RS), the management of Cais Embarcadero (Porto Alegre-RS), Move Concerts Brasil (with tours such as Eric Clapton and Iron Maiden confirmed for 2024), among others .
DC Set is a consolidated company, with recognized expertise and renown in the entertainment market, and its great difference is a vast and consistent portfolio. These were some of the points that led to my choice to be part of this team. But what motivates me most is to see here a place that values the human character. I am happy with the trust placed in me for this role and I am sure that the communication strategy that we will draw up together with the holding companies will be another way of enhancing the company’s image so that we can maintain the pace of accelerated growth this year, comments the new head.
Juliana is a specialist in corporate communications and Public Relations, with almost 20 years of experience in the market. Graduated in Journalism from Mackenzie, she has a postgraduate degree in Neurobusiness (neuroscience applied to business) from FGV-SP and a Master’s degree in Education, Art and Cultural History. The professional has worked in large PR and advertising agencies such as FSB, InPress and Artplan; companies such as the extinct GEO Eventos (Grupo Globo) and Globo TV; and with public and private clients, including Metr de São Paulo (and Metropolitan Transport Secretariat), Visa, Playstationthe Chinese Huawei, BAT, MAPFRE, among others.
The executive is based in So Paulo and reports directly to the CEO of DC Set Group, Rodrigo Mathias. Juliana’s arrival is part of our business strategy, which requires a robust and effective communication structure. We have high expectations that she will bring her expertise to give even more visibility to our initiatives and help us tell this story in an effective way, comments Mathias.
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