With Zico, Icatu launches Torcida Solidária

Campaign covers digital media, open and closed TV and benefits the Ronald McDonald Institute

Icatu teamed up with Zico, one of the main players in Brazilian football, to launch the ‘Torcida Solidária’ campaign, a capitalization product that allocates resources to social institutions.

To promote Torcida Solidaria there will be a landing page and special product profiles in Instagram e Facebook. The media plan also includes a 30″ film that premiered both digitally and on the Band TV and Band Sports channels last Saturday (10), during halftime of the game between Flamengo and Volta Redonda.

The campaign will continue to run during the Carioca Championship games. Watch the campaign video.