The agency’s objective is to develop data intelligence to boost the Japanese company’s growth in the country
FutureBrand So Paulo announced that it will be responsible for Yamaha’s branding and experience in Brazil.
Together with The Holos Company, the agency’s objective is to develop data intelligence to drive the Japanese company’s growth in the country.
“Yamaha is a global brand that has built a strong presence in Brazil. This is the best time to make the brand experience increasingly engaging. To this end, we implemented a strategic investigation that brought us the guiding directions for the entire Yamaha experience in Brazil, creating an always-on emotional bond with the Brazilian public”, explained Filippo Vidal, director and partner of FutureBrand So Paulo.
With a focus on data analysis applied to communication, the new strategy will focus on connecting all of the brand’s touchpoints, ranging from the product to the point of sale, from content to experience, from employees to consumers in a consistent and engaging way.
“Yamaha has in its DNA the search for Kando in all its spheres. We are ready for a new phase of evolution focused on experience, quality and contribution to society”, stated Giovana do Vale, Brand and Marketing Manager at Yamaha.
