Last Sunday was marked by the Super Bowl, with a game between the Kansas City Chiefs and San Francisco 49ers, which declared the team led by Patrick Mahomes as the winner of the 2023 NFL season.
In addition to the plays and comebacks of American football games, the last season featured a special guest during the games, Taylor Swift, who began a relationship with Travis Kelce, tight end for the Chiefs.
The singer became a frequent presence at the Kansas team’s games and, as expected, both broadcasters and brands took advantage of the moment to join the conversation, including in Brazil, as in the case of Swift.
To participate in the buzz generated, the company took advantage of the Sunday of the NFL final to “declare” its support for Kelce’s team, playing with its own name which, coincidentally, is the surname of the athlete’s girlfriend, with the track “Swift loves Travis.”
OPAAAAAA talked about our father, I came running!!!!! the creativity of @lojaswift without limits I loved it so much
jt ready to cheer for the big man <3 #SwiftLovesTravis pic.twitter.com/9JLMGpRaSX
— beatriz (@biaglion) February 10, 2024
The action took place during Carnival in Brazil and took social media by storm with the hashtag #SwiftLovesTravis.
