To re-signify love, O Boticário joins Bridgerton, a streaming series that is an absolute success with Floratta’s audience. The partnership communicates the brand’s new fragrance, Floratta My Blue, inspired by the classic and darling Floratta Blue, being even more engaging and striking.
Bridgerton recreates the Regency Period from contemporary elements, with colors, music, diversity and strong female protagonists. The series shows how a classic moment in time can be reimagined with a touch of modernity, which is exactly the proposal of the new fragrance.
With this perfumery launch, the brand proposes a new perspective on romance, which is freer and in the way that makes sense for each one to live, a “romance your way”. Within the next few weeks, a series of digital actions will take place, including on the brand’s social networks, in addition to reverberating the conversation with a squad of influencers.
The campaign also features a film that aired this Monday, the 14th, on TV and on the brand’s digital channels. Marcela De Masi Nogueira, Communications Director at O Boticário, commented a little about the campaign and the ideas behind the project involving the Netflix series, check it out:
“Floratta My Blue is inspired by the classic darling Floratta in Blue, being even more engaging and striking” explains Marcela “The launch is perfect for women who believe in romance and that it is possible to live a great story these days, who want a love that follows its own rules, that fits in its goals and is its own way, respecting desires and desires. To open this conversation about modern romances we teamed up with Bridgerton; series that also reinvents the classic novel, in a new perspective with women as protagonists, building relationships that make sense to them. Floratta My Blue comes to celebrate these women who make it happen and have the courage to exercise their will”.
The launch movie Floratta My Blue, created in partnership with AlmapBBO, has a sophisticated production rich in details that refer to the universe of the series. Produced by Stink and directed by Douglas Bernardt and Larissa Zaidan, who also signed the photography.
The 30-second film of the campaign was filmed in São Paulo and featured part of the costumes brought from collections in Spain, to compose the classic look of the production. In addition, for fans of the series, the narrative has several “easter eggs” to be unveiled, such as the bee brooch worn by the Anthony-inspired character.
Check out the video of the campaign created by O Boticário:
For this unprecedented partnership with the launch of the fragrance, O Boticário will work the campaign in national territory with broadcast on TV and digital channels, with unfolding pieces for OOH. The partnership also has a series of actions on social networks planned for the coming weeks.
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