Created by BETC Havas, the campaign highlights the brand’s new slogan, “Live your Home. See Later”
Veja announced the launch of a new campaign that celebrates the home as a space of freedom, experiences and memories, as well as encouraging families to enjoy their homes without worrying about cleaning.
The piece, created by BETC Havas, titled “See Beyond Cleanliness” and anchored by a manifesto film that narrates the journey of Brazilian families rediscovering the pleasure of living in every corner of the house.
“Cleanliness is fundamental, but living fully at home is what really matters. With Veja, we want people to feel free to create, have fun, explore and love, knowing that cleanliness is not an obstacle”, said Fernando Gama, Director of Veja Marketing at Reckitt Hygiene Comercial.
The campaign, which debuted during the break of TV Globo’s Fantstico last Sunday (11), also highlights the brand’s new slogan, “Live your Home. See After”.
“The new ‘See Beyond Cleaning’ campaign marks a significant moment for the brand, which invites consumers to deeply reflect on ‘living life at home’ to its fullest. This positioning not only proposes a redefinition of the relationship with cleaning , but it also celebrates the home as a space of freedom and experiences. Even considering the change in its role in the post-pandemic world”, added Alexandre Vilela (X), VP of Creation at BETC Havas.
