In an always-connected world, online marketing strategies have become the heart of any strategic planning. For it to be successful, I need to know methodologies
There is no doubt about the effectiveness of a good marketing strategy, but reaching this point is not always easy. The most successful companies are those that understand where they want to go and plan accordingly. In this sense, OKR is the perfect match.
In this text we will explore the OKR methodology, explaining what it is and then exemplifying the concept using 4 practical examples. The ideas explored here are applicable to companies of all sizes, regardless of strategy proportions, and help to improve general marketing.
What is the OKR methodology about?
The OKR methodology consists of two pillars, which are represented in the term. OKR comes from the English Objectives and Key Results and makes these components clear: objectives and key results. The first is guided according to the progress of the second, based on organization and strategies.
An objective is, in short, what is intended to be achieved in the end, while key results are measurable ways of achieving that objective. The methodology recommends that you have between 3 and 5 key results for each objective, which need to be realistic and achievable with good work.
Among the most common mistakes when applying the OKR example in a company’s marketing are an excess of objectives and key results and expecting quick results for tasks that require putting activities into practice. In all cases, the success of the OKR methodology is undeniable.
4 situations where the OKR methodology improves a company’s marketing
1 Presence in online spaces
Right at the beginning of this text we mentioned the connected world of today, and this relates to the OKR methodology in the marketing space. Imagine the following objective: to become the company with the most followers on social media. From there, we can think of key results.
Reaching 100 thousand likes on Facebook or having a post with 1 million interactions are examples of key marketing results provided by the OKR methodology. Both can even be fulfilled according to plans, such as purchasing ads and posting relevant content.
2 Decrease in budget for campaigns
The budget for marketing campaigns is a constant concern for companies, considering that the amounts invested need to bring results. When the amount exceeds what is allocated for the activity, the organization ends up at a loss, which can lead to total closure.
The OKR methodology can be used to reduce campaign budgets. For the objective of developing a campaign with up to 5 thousand reais, interesting key results will include amounts allocated to each of the stages, such as promotion on social networks, writers, designers, etc.
3 Improvement of published content
Each company has a distinct target audience, which it seeks to reach through marketing campaigns on and off the internet. This is not always easy, but producing quality content is one of the most accurate methods. People like it when they find what they are looking for.
In the OKR methodology, the objective of improving the quality of content can be measured based on the number of views and likes on posts on social media, visiting time on brand blogs and increasing user reach. All of this is directly related to marketing strategies.
4 Keep records of campaign results
The success of a marketing campaign can be measured based on a series of indicators, but for this to happen it is necessary to have these indicators at hand. Unfortunately, it is not uncommon for concrete data to be discarded or lost, making it impossible for the company to review strategies.
Put the objective on paper to keep records of the campaigns and include key results such as saving documents sent to collaborators and checking the engagement of posts after one week of publication. Here the benefits are double, helping with organization and future planning.
Remember: the market is evolving all the time, which requires frequent changes and adaptations. Given this scenario, it is reassuring to have a proven and flexible methodology, according to the needs of your company. With organization and work, success comes.
(Credit: Canva Studio by Pexels)
