Alliance aims to boost the use of mobile and cross channel technology in Disney’s media plans
Disney and Grupo Logan closed a partnership with the objective of boosting the American mobile media in the Brazilian market. According to Logan, the technology will allow Disney to create cross-screen journeys, ranging from delivering push formats for second-screen strategies to extending delivery in virtual reality video games.
The initiative will offer Disney customers an evolved mobile vision for meta mobility, a holistic view of the current media world introduced to the Latin American market by Grupo Logan.
Logan will provide its services through the exclusive licensing of Disney Group branded contents. The project will take advantage of the fluidity and elasticity of the Logan product to deliver exclusive TWDC content and complement the premium content offerings present in the Disney universe.
“With the partnership, we expanded our touchpoints, maximized our inventory and opened up a new universe of opportunities. The project will take advantage of the fluidity and elasticity of the Logan product to complement Disney’s offerings in a personalized and effective way”, says Adriana Vendl, head of digital and new business at the Disney Group.
