“Their Carnival and of all colors” was created by AlmapBBDO
Vult spoke about female representation with the campaign “Their Carnival and of all colors”. The brand sponsors the Grmio Recreativo Escola de Samba Turma da Paz de Madureira, a female samba school in Brazil made up of around 600 members and which serves as a welcome for women through music.
The campaign features a short film designed to present TPM, which suffers from a lack of financial support, precisely because it lacks visibility. The content was broadcast on open TV.
In the video, you can see the excitement of around 40 members of GRES TPM, who had their beauty signed by the brand, through the first makeup line with products inspired by carnival, the Colors collection.
Holding the school flag, they sing in a form of resistance, the song “A woman’s place wherever she wants”, which will be paraded by the association, in the bronze series.
“The most Brazilian party of all, it really needs to be for everyone. And TPM opens up this incredible space for women of different ages to occupy carnival roles that they always dreamed of occupying. And with Vult, we achieved even more”, highlights Bella Eger, creative director at AlmapBBDO.
