Company will be responsible for licensing the American league’s products in Brazil
Destra has announced Major League Soccer (MLS) as its new international partner.
With the agreement signed with Fanatics, the company begins to prospect the Brazilian market for licensing products from the North American football entity.
“Bringing another North American league to our portfolio is a source of great pride. We are following a virtuous path, and I can say that we are already a reference in the sports licensing market. Sports brands are generating more and more interest from the licensing industry , and we are happy to present this opportunity to the market”, said Bruno Koerich, CEO of Destra.
The league created in the 1990s currently has 29 clubs, 10 of which are new since 2013, with an estimated value of more than 15 billion dollars, including all franchises. The games are distributed to more than 180 countries, including Brazil.
Currently, the league has gained even more global prospects with the arrival of Lionel Messi, voted eight times as the best player in the world, at Inter Miami.
“We are very pleased with the agreement with Destra. The Brazilian market is a major player in the sports licensing industry. Growth has been significant over the last two years, and the company’s expertise in this area will ensure the durability of the business and will drive growth of licensing in Brazil. MLS is growing in South America, and Destra will help us serve our fans across the country,” added Adam Navel, Senior Licensing Manager at Fanatics.
