While many brands will celebrate love this Valentine’s Day, one action will be inspired by the end of it. More precisely at the moment when love leaves, but the items left by the ex-boyfriend remain at home. On these occasions, when many people don’t know what to do with these abandoned pieces, the circular fashion website Garimprio created a special section on its platform.
Launched as Ex-commerce, the initiative allows people to sell and make money from their ex’s items.
Many times you end the relationship, but an object left behind keeps the person alive, present. Selling can help exorcise your ex and still make some money, says Laura Esteves, VP of Creative at DM9.
The campaign also includes a video and other pieces that will be broadcast on the brand’s social media profiles.
The objective of the communication launched on February 14th is to increase traffic on the website and warm up a date that is not traditional in the retail calendar, says Emanuelle Lazzari, founder of the Garimprio website.
TECHNICAL SHEET
Agncia: DM9
Campaign: EX COMMERCE
Advertiser: Garimprio
Agncia: DM9
CEO: Pipo Calazans
CCO: Icaro Doria
COO: Thomas Tagliaferro
CSO: Jader Crivelaro
VP OF CREATION: Laura Esteves
EXECUTIVE CREATIVE DIRECTOR: Nina Lucato
Head of Art: Philippe Demar
CREATION: Laura Esteves, Bruno Anibal, Caio Zucchi, Dbora Caprioli, Diego Reis, Pedro Rosadas.
CBO: Michel Issa
BUSINESS DIRECTOR:
SERVICE:
PROJECTS: Gabriela Mesquita, Paula Lopes
MDIA VP: Renata Valio
DAY M:
PR: CDN
PLANNING:
CREATIVE PRODUCTION: Anna Ferraz, Sthefany Nascimento Juliana Arantes, Ohana Couto, Felipe Jardim
REVISED:
FINALIZATION:
APROVAO NO CUSTOMER: Emanuele Lazzari and Renato Kormives
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