Corporate activist with more than 25 years of experience, Rodrigo Santini is the new Chief Impact & Relations Officer of Mars Wrigley in Brazil. The executive began his career in the Marketing area, where he held several roles in Latin America in international advertising agencies and global corporations.
Since 2013, Santini has redirected his career to the area of ESG (Environmental, Social and Governance), contributing to the growth of organizations such as the World Childhood Foundation and Ben & Jerrys.
As part of the business journey in Brazil, Mars Wrigley now has a new organizational structure, and Rodrigo’s experience meets Mars Wrigley’s purpose: “Inspiring moments of happiness every day”. The executive arrives to join the leadership team, contributing to the advancement of the company’s ESG and impact practices, strengthening relations with the community.
In addition to his position, Santini will be part of the Corporate Affairs leadership team for Global Emerging Markets (GEM), where he will have the opportunity to share learnings and best practices with directors from other strategic markets.
Rodrigo has a degree in Communication and Advertising from the Federal University of Paraná (UFPR) and an MBA in Business Administration from Fundão Getlio Vargas (SP), in addition to having recently held the position of executive director of Sistema B Brasil, a partner organization of B Lab, dedicated to supporting and motivating companies to act collaboratively in building a more inclusive, equitable and regenerative economic system in the country.
I arrive at Mars, a company that I have always admired, with a great desire to make our business bring more and more positive impact. Even in the face of great challenges, whether social or environmental, I am convinced that we can do more and more for our entire community, declares Santini.
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