Campaign features hearing-impaired actors to reinforce the importance of accessibility in care.
A Samsung recently launched a campaign to present its customer service in pounds so that more and more people are aware of and use this option, enabling their needs and demands to be met through increasingly more humanized contact. The action is in line with the company’s ESG agenda, and comes in a scenario in which approximately 10 million people have some degree of deafness in Brazil.
The campaign consists of a film that begins with actor Pedro Neschling telling his story. While he introduces himself and brings important information about people with hearing impairments in Brazil, the actress and Libras interpreter, Anna Maciel appears in the Libras window, in the bottom right corner of the video, translating the information. Soon Anna becomes the protagonist of the video, and she herself starts to tell her story with sign language. She also presents Samsung’s service in pounds as a service tool to make the world more accessible.
Check out the film below:
In addition to the film forYouTubethe audiovisual content, produced in partnership with Agncia Execution and Produtora Raising, was divided into short films for Samsung’s official profiles on social media.
In 2023, Samsung’s Libra Customer Service recorded a 61% increase in the number of services provided compared to the previous year. Just like our products and services, these actions are aimed at greater customer comfort. We want them to have the best products to make their routines easier and make their lives more fun and connected, but we also want to always promote the best experiences in the care and services we provide, taking into account the importance of diversity and accessibility, says Luiz Xavier , senior director of the Customer Service area at Samsung Brazil.
TECHNICAL SHEET
CLIENT: Samsung
TITLE: Whenever you need it
PRODUCT: Samsung Customer Service Service in Libras
CREATIVE DIRECTOR: Fernanda Cepollini
CREATION: Graziela Antunes / Everton Cardoso / Mariana de Almeida Reis
RTVC: Claudia Pegau / Mariana Miki
SERVICE: Lissandra Duarte / Nathalia Toledo / Tiemi Ariga
MEDIA: Bianca Gomes / Amauri Moura / Vinicius Lima / Yasmin Tsuji / Andrea Oliveira
PLANNING: Fernanda Cepollini / Getlio Suarez
IMAGE PRODUCER: Rising Directors
DIRECTOR: Diogo Comum
ASSISTANT DIRECTOR: Lucas Romano
PHOTOGRAPHY: Felipe Zapelini
ART DIRECTOR: Rafael Fassani
EXECUTIVE PRODUCER: Lucas Neves
PRODUCER: Lucas Debesti
PRODUCTION COORDINATION: Pedro Olaya
SERVICE: Andressa Cardoso
FINISHER: Pedro Lamana
ASSEMBLERS: Marina Marreiros
VFX/COMP: Fabricio Rabachim
PS PRODUCTION: CORA POST
SUPERVISED: Lucas Bergamini
COORDINATION: Ali Ruas and Milena Aory
COLOR: Braion Maral
SERVICE: Milena Aory, Arthur Galvo and Dani Mximo
AUDIO PRODUCER: CarbonoSoundLab
MUSIC PRODUCER: Z Godoy
SOUND DESIGN: Plico and Felipe Janjo
PRODUCTION COORDINATION: Lupa Mabuze
SERVICE: Ju D’Alcantara, Robie Palmari
APPROVAL: Toni Oliveira/ Monique Svolkin / Graziela Antunes
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