Facebook, Instagram and Youtube are the companies that lead the company list for the month of January
Technology and telecommunications companies continue to dictate the market. At least, that’s what YouGov’s Top 10 Advertisers of the Month of January, released this Wednesday (15), showed.
According to the survey, Facebook occupied first place on the list. The target’s main social network was the brand that most increased its Advertising Awareness score between December 26, 2023 and January 25, 2024.
The top 3 in the survey carried out through the YouGov BrandIndex platform, which tracks more than 440 brands in the country, completed by Instagram, also from Meta, and YouTube.
“The growth of these brands in Advertising Consciousness suggests that this popularity will continue in the long term,” said David Eastman, general director of YouGov in Latin America.
According to the report, Facebook had an increase of 8.41 points between the worst and best performing days during the period, reflecting the percentage of Brazilian adults who remember having seen an advertisement recently.
Meanwhile, Instagram recorded an increase of 8.22 points and YouTube of 7.3 points. TIM occupies fourth place in the ranking, with an increase of 6.98 and Roblox completes the Top 5 with 6.74.
The rest of the list is taken by Globo, with an increase of 6.73, Clear with 6.55, Chevrolet with 6.37, Colgate with 6.37 and McDelivery, a McDonald’s delivery service, with 6.21.
