The novelty came about through competition, which took place in France last year
The Carrefour Group chose Ttil Design as a partner to create the visual identity of one of the chain’s brands. The competition process took place in October 2023 in France.
The new rebranding project for Carrefour reinforces Ttil Design’s international area, which grew 30% compared to last year with the arrival of clients such as Colgate-Palmolive, Unilever, Pogust Goodhead and adding AbInbev, Coca-Cola, Danone and Caesarstone .
Renan Vizotto, head of design at Ttil, was at the group’s headquarter in Paris for the evolution of the project, which will be global and scheduled to be launched in 2024.
According to Renata Costa, global growth manager at Ttil Design, winning this project represents another significant milestone in the company’s international expansion. “It characterizes a recognition of trust, quality and delivery capacity in an international context, reinforcing our skills”, she says.
Photo caption: Renan Vizotto (fourth from left to right, in black shirt) and the Carrefour team
