Initiative was designed based on a survey that revealed that more than 90% of women do not feel safe during Carnival
Happn and coletibo No No have signed a partnership to combat sexual harassment and gender-based violence, which aims to raise awareness in the fight against harassment.
The initiative was designed based on a survey carried out among approximately one thousand Happn users which revealed that more than 90% of women do not feel safe during Carnival and almost 50% of them said they had already suffered some type of harassment during the blocks and parties. of street.
When asked about the factors that would make them feel safer, the majority of respondents (40%) highlighted the need to increase public security.
Therefore, between the 10th, 11th, 12th and 18th of February, the brands will deliver 10,000 temporary tattoos with messages to raise awareness about respect and consent in relationships. Furthermore, Happn will have the “Happn Safe Place” in So Paulo, a safe and open space to welcome revelers.
“Happn is committed to providing meaningful encounters, but also a safe and conscious environment for its users. By establishing a partnership with a movement as important as No No!, we join forces in the fight against harassment and for protection, defense and care of women,” said Michael Illas, relationship expert at Happn.
Located on Rua da Consolação, the place will welcome everyone who wants to take a break and offer awareness against harassment and information such as data on harassment in Brazil, victims’ rights, how to make reports, useful telephone numbers and addresses, with the aim of informing women on how to act.
“Carnival is an emblematic moment of celebration in Brazil and we firmly believe that the fight against harassment is a daily and ongoing cause. Our partnership seeks to make Carnival festivities safer, but also contribute to building a culture of respect and equality in all the spheres of everyday life, and every day of the year”, highlighted Julia Parucker, co-founder and CEO of No No!
People registered with happn who visit the space will also have access to gifts, including the distribution of free premium accounts, VIP tickets to parties in So Paulo, a kiss kit with personalized items and supplies for those who want to touch up their makeup.
“It is our intention to combat harassment continually and everywhere. Carnival is a unique celebration in Brazil, and we believe it is the perfect time to combine fun and awareness. By leveraging a local celebration, we can amplify messages about consent and respect during flirting and in relationships”, concluded Michael Illas, relationship expert at happn.
