Fernanda Abreu starts to contribute to the dissemination, defense and promotion of licensing in Brazil
Head of licensing at Endemol Shine Brasil, Fernanda Abreu joins the board of ABRAL-Licensing International (Brazilian Association for Brand and Character Licensing).
Since 1998, ABRAL-Licensing International has brought together licensors, agents, licensees, manufacturers, distributors, retailers, and other professionals involved in the licensing market for brands, images or registered intellectual and artistic property to encourage the evolution of Brazilian licensing and seek the better opportunities for the market.
With 16 years of experience in project licensing, Fernanda has worked with national and international brands from different segments. In her daily life, she works with brands to ensure the success of licensing and increased revenue.
As a member of the board of ABRAL-Licensing International, she actively contributes to the dissemination, defense and promotion of licensing in Brazil, in addition to increasing the participation of women on the board.
