The objective of the action is to reinforce the slogan ‘Your next trip starts now’
Viao Cometa, from the JCA Group, presented its new visual identity and invited actor and comedian Paulo Vieira to star in the campaign that marks the company’s moment. In the action, Vieira will look for people who have had their life stories marked inside the brand’s buses.
The aim is to show, in a light and relaxed way, how much each boarding and disembarking can involve feelings that go beyond what one imagines, reinforcing Viação Cometa’s new slogan: Your next story begins now.
Launched last January 24th alongside a video manifesto, Vião Cometa’s new visual identity highlights four pillars: pioneering and protagonism; youthfulness; diversity and modernity, represented, respectively, by circles in the colors yellow, pink, green and the traditional shade of blue, this time lighter, reminiscent of the paintings used by the brand in the 1970s.
Who signs the new logo is Missemota Arquitetura e Design. The launch campaign and the video manifesto were created by Elemento Cultural.
