Action was developed by the agency Heads Propaganda
‘Choose to have several’ is the name of the new campaign by tica Diniz, launched this Friday (16). The action, developed by Heads, aims to show glasses as a key piece to compose various looks and express the style and personality of each individual.
With the slogan ‘incredible glasses at prices that fit your budget’, the institutional campaign emphasizes the diversity of styles and models available in all stores in the country, encouraging customers to explore different options, and facilitating access to a more diverse closet .
The action will be in force throughout the month of February on open TV and digital platforms, in addition to exposure at points of sale in the brand’s more than a thousand stores spread across the country.
