The brand has three bars at the event, located on Leblon Boulevard, Praa Rio Open and Corcovado Club, an area for VIP guests
Black Princess announced that it will sponsor the Rio Open 2024, marking the brand’s second consecutive year as the official beer of the tournament.
The event started last Friday (17th) and will continue until February 25th, at the Jockey Club Brasileiro, where the brand will be present with three event bars, located on Leblon Boulevard, Praa Rio Open and Corcovado Club, area for VIP guests.
“We are very happy that our Premium Lager will, once again, be the official beer of one of the biggest tennis tournaments in the country, which puts Brazil on the ATP map. We want the public to have the opportunity to try and toast the styles of Black Princess family in this event as grand as the Rio Open”, said Bruna Alonso, the brand’s Marketing Manager.
On the weekend of the Rio Open finals, in addition to Back Princess Gold, guests at the Corcovado Club space will also be able to taste the Chopp IPA Black Princess version, produced by hand at Centro Cervejeiro da Serra.
In order to generate an experience for those arriving in Rio de Janeiro, the brand also prepared an action at Santos Dumont and Galeo airports and, during the days of the tournament, there will be a free tasting of Black Princess Gold beer at both airports.
To amplify Black Princess’ message during the Rio Open, a team of athletes and influencers will cover the event for the brand. Among them are Fernando Meligeni, Thiago Monteiro, Thomaz Bellucci, Marcelo Demoliner, Di Ferrero, Rodrigo Simas and Marcella Rica.
On their social networks, tennis players will challenge the public with a dynamic and whoever completes the proposed challenges and tags Black Princess on Instagram will win a coupon for R$20 off on Black Princess orders at IFood. The promotion runs from February 21st to 25th.
