The lawyer, makeup artist and influencer Juliette Freire, champion of Big Brother Brasil 2021, blow out candles today (3). The paraibana turns 32 and since her participation in the program aired by Rede Globo, she has won the hearts of many Brazilians, the so-called cacti. To celebrate the anniversary, we separated some campaigns of brands with which the ex-BBB is a partner.
1. Avon: Look Again – Serum Base #shown
in the campaign “Look again”, gives Avon, the brand brings its new positioning and the launch of Base Sérum with Juliette, using the “sampled” hashtag. Avon’s new concept is to invite the public to look beyond standards and prejudices, putting into practice a new idea of beauty in society.
2. Americanas: Relax, at Americanas you think
The campaign produced by WcMcann for stores American, brings the slogan “Relaxa, at Americanas you think”, along with regional jingles and even partnerships like Juliette’s. Check out the video:
3. L’Occitane in Brazil: # MandacaruÉCacto
in the campaign # MandacaruÉCacto, in partnership with the L’Occitane in Brazil, Juliette appears alongside Alcides Peixinho, producer of Mandacaru, one of the ingredients that some lines of the brand have in its formula. The aim of the action was to bring more visibility to Brazilian products used as ingredients and the relationship with the sustainable chain that has been worked on since 2013 by L’Occitane au Brésil.
4. Pantene: A Pantene hair says it all
On a recently closed contract, Juliette has become the newest ambassador for Pantene, being part of the team alongside personalities like Camila Queiroz, Maisa e Marina Ruy Barbosa. The woman from Paraíba shows, together with the brand, the power that hair exerts on self-esteem. Check out the video:
Juliette continues to grow, with a legion of fans that surpasses the mark of 50 million followers on social media. In addition to being a lawyer, makeup artist and influencer, the ex-BBB also threw herself into a singing career, releasing an album with copyrighted songs in 2021.
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